The Project

Transforming Arts Funding

Project Members

A number organisations have agreed to take part in the project, big and small, with paying audiences and free to all, and throughout the country.  They are all involved in the arts, cultural or heritage sector.

Rebecca Williams (Headshot)

Rebecca Williams MInstF

Fundraising Manager
York Museums Trust
We’re incredibly excited to be part of this ground-breaking project and looking at ways to involve our members and visitors across our three different sites. The idea of applying techniques based in the latest science is one that we’re all looking forward to. I’m also excited to be involved in helping share the ideas across the sector.

Tom Dixon

Tom Dixon

Producer
Handlebards
A small touring company like us faces particular challenges engaging supporters. We’re always on the move. We’re busy looking at how we can trial different approaches using presentations by actors and simple high impact messages to audiences. The advice of the =mc consulting team has been incredibly useful.

Marina Jones

Marina Jones

Head of Trusts and Foundations
Royal Opera House
We have a sophisticated fundraising operation. But we’re really delighted to have the chance to work with international experts: from UNICEF globally and from Ogilvy Consulting, =mc consulting and National Arts Fundraising School. This project offers us the chance to build on our existing expertise.

Shakespeare Schools Foundation (Logo)
Magna Vitae (logo)
Royal Opera House (Logo)
Handlebards (logo)
Northern Ballet (Logo)
BM Museum & Art Gallery (Logo)
York Museums Trust (Logo)
Newlyn Art Gallery (Logo)
Bristol Museum & Art Gallery (Logo)
Bluecoat (Logo)

Project Leaders

Bernard Ross

Bernard Ross

The project is led by Bernard Ross, Director of =mc consulting and the National Arts Fundraising School, Europe’s leading management consultants working with charities and public bodies. Among his international ustomers are UNICEF International, MSF, UNHCR, the Sorbonne, and the Alzheimer’s Association USA. He is also the author of six award winning books, including Change for Good with Omar Mahmood. Bernard has consulted for a number of UK arts and cultural agencies including The Science Museum, IWM, Southbank Centre, BFI, RSC, Tate and Hepworth Museum.

Maddie Croucher

Maddie Croucher

Maddie Croucher is a senior Behavioural Consultant at Ogilvy Consulting’s Behavioural Science Practice, one of the world’s largest marketing agencies, and a leader in the application of decision science to real world challenges.

Her focus is on applying behavioural insights and creative thinking to develop and test behaviour change solutions for a range of clients in the private, public, and third sector.

Most recently she has been working with WRAP to reduce food waste, Christian Aid to increase donations, and DKMS to encourage people to join the stem cell register.

Omar Mahmoud

Omar Mahmoud

Omar Mahmoud has over 30 years of experience in multinational corporations and international organizations. He has worked on global brands including Pringles, Pampers, Pantene, Ariel, Always, Oil Of Olay, and Gerber. He is currently Head of Knowledge at UNICEF International.

Omar taught at The International University in Geneva and is a regular speaker at business schools, and international conferences. His publications include award winning papers on marketing, market research, and decision making. He co-authored Change for Good with Bernard Ross.

Project Supporters

The project is funded by  contributions and gifts in kind from four agencies.

Arts Council England (Logo)
Management Centre (Logo)
National Arts Fundrasing School (Logo)

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