Beanavioral Economics
If everyone is comparing the price of their product to a cup of coffee, what does a cup of coffee compare itself to? And what might that mean for fundraising?
Stop listening to your supporters
They’re just trying to rationalise. (Tell you rational-lies!) Fundraising consultant Bernard Ross gets serious in part two of this #BlogOff, fighting the ‘no’ corner in
Identifiable Victims – ignoring the BIG stuff
Bernard Ross, =mc Director and co-author of the best-selling book Change for Good – using behavioural economics for a better world blogs about why the
Behavioural Economics in fundraising: Time to get on board?
=mc director Bernard Ross and Omar Mahmoud Chief of Market Intelligence, UNICEF International presented a session at the National Fundraising Convention on behavioural economics. Below Omar Mahmoud
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