Your one stop spot for insight to transform supporter engagement. Available now with access to extra online content.
Our Decision Science training gives you actionable strategies you can apply immediately. We can offer sessions online or onsite.
Find out how the =mc decisionscience team helped.
Find out how the =mc decisionscience team helped.
Find out how the =mc decisionscience team helped.
Find out how the =mc decisionscience team helped.
Find out how the =mc decisionscience team helped.
Find out how the =mc decisionscience team helped.
A powerful combination of behavioural economics, neuroscience, and evolutionary psychology; decision science is a way of scientifically shaping your ideas and improving interactions with supporters, donors and customers for social good. This approach is used by many of the world’s leading companies to sell their products, and increasingly by public bodies, charities, INGOs and social enterprises.
Established in 1988, =mc consulting is one of Europe’s longest established consulting firms working with charities, INGOs and public bodies. In 2019 we set up the decision science practice to focus on this exciting new area of work. To find out about the benefits decision science could bring to you contact us.
After two years of planning, we’re delighted to announce the launch of the world’s first integrated decision science planning tool and linked Donor Decision Deck website.
There are two elements: a high quality set of printed cards with key ideas and principles, and a searchable database with case studies, application principles and suggested sequences.
The masterclass has now happened but you can still gain access to the full six hours recording for just £99.00. Or better still, why not bring the masterclass in-house to your team with a version specially adapted to your work area. Interested? Contact Bernard Ross.
An interview betweenBernard Ross and Filipe Pascoa on the Gustave Roussy project — an impressive case study showing the impact of applied AI and decision science on fundraising campaigns.
Artificial Intelligence (AI) is one of the most discussed, and often misunderstood topics in our sector. Fundraisers are told that AI can transform acquisition, boost retention, and help unlock major gifts. But how?
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