Join us in London UK on Monday, 21st September 2026 for this immersive, full day seminar to learn how people really decide and how to design communicationsthat work with human behaviour, not against it.
Learn decision science techniques and frameworks that work by attending The Donor Decision Lab Masterclass, happening in Vancouver BC, Canada on Thursday, 12th November 2026.
Your one stop spot for insight to transform supporter engagement. Available now with access to extra online content.
Our Decision Science training gives you actionable strategies you can apply immediately. We can offer sessions online or onsite.
Find out how the =mc decisionscience team helped.
Find out how the =mc decisionscience team helped.
Find out how the =mc decisionscience team helped.
Find out how the =mc decisionscience team helped.
Find out how the =mc decisionscience team helped.
Find out how the =mc decisionscience team helped.
A powerful combination of behavioural economics, neuroscience, and evolutionary psychology; decision science is a way of scientifically shaping your ideas and improving interactions with supporters, donors and customers for social good. This approach is used by many of the world’s leading companies to sell their products, and increasingly by public bodies, charities, INGOs and social enterprises.
Established in 1988, =mc consulting is one of Europe’s longest established consulting firms working with charities, INGOs and public bodies. In 2019 we set up the decision science practice to focus on this exciting new area of work. To find out about the benefits decision science could bring to you contact us.
After two years of planning, we’re delighted to announce the launch of the world’s first integrated decision science planning tool and linked Donor Decision Deck website.
There are two elements: a high quality set of printed cards with key ideas and principles, and a searchable database with case studies, application principles and suggested sequences.
Join us in London UK on Monday, 21st September 2026 for this immersive, full day seminar to learn how people really decide and how to design communications — from web pages to posters — that work with human behaviour, not against it.
Learn decision science techniques and frameworks that work by attending The Donor Decision Lab Masterclass, happening in Vancouver BC, Canada on Thursday, 12th November 2026.
In a packed day you’ll take part in a number of live experiments and interactive case studies and have the chance to apply them to your own cause. There are just 25 places available on this interactive Masterclass with leading Decision Science guru Bernard Ross.
In this blog we explain why the truth about bees and their famous waggle dance is important, and links this to why a fifth of your fundraising should be looking for markets or approaches — especially decision science — you maybe haven’t tried yet.
Over the past four months, our team has been running a live behavioural experiment inside one of Edinburgh’s most characterful cultural spaces — the Writers’ Museum. Our goal was to find out if we could influence visitor behaviour to this free-to-visit museum, specifically encouraging international visitors/tourists to make donations.
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